Privacy Policy

This Privacy Policy explains how Alta Development Group, LLC (“Alta,” “we,” “us”) collects, uses, shares, and protects information when you interact with us online or offline, including through our website, forms, text messages, phone calls, email, and social media pages (collectively, the “Services”).

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By using the Services or communicating with us, you agree to this Privacy Policy.
 

1) Information we collect

We collect information in three main ways: (1) information you provide, (2) information collected automatically on our website, and (3) information from service providers and partners.

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A. Information you provide

Depending on how you interact with us, we may collect:

• Contact details: name, email, phone number, mailing address

• Home search details: communities of interest, preferred timeframes, budget ranges you choose to share, home preferences

• Customer care and warranty: address, closing date, service request details, photos you submit

• Event and appointment info: tour appointments, open house RSVPs, communications preferences

• Job applicant info (if you apply): resume, work history, education, references, and related details

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B. Information collected automatically (website)

When you visit our website, we may automatically collect:

• Device and network info: IP address, device identifiers, browser type, operating system

• Usage data: pages viewed, links clicked, time spent, referral URLs, general location derived from IP

• Cookie and similar technology data (see Section 4)

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C. Information from others​

We may receive information from:

• Vendors that provide analytics, forms, scheduling, customer service tools, and website hosting

• Advertising partners (only if we run ad campaigns) that provide aggregated performance information

• Social media platforms when you engage with our pages or ads (subject to the platform’s policies)

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2) How we use information

We use information to:

• Respond to inquiries and provide requested information

• Schedule tours, appointments, and follow ups

• Provide customer support and handle warranty or service requests

• Improve our website and communications

• Send updates and marketing (you can opt out at any time)

• Protect against fraud, abuse, and security incidents

• Comply with legal obligations and enforce our terms

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3) How we share information

We may share information with:

• Service providers who help us operate (hosting, analytics, forms, texting, email delivery, CRM, customer care)

• Contractors and vendors who support homebuilding and warranty service, when needed to address a request you made

• Professional advisors (legal, accounting) as necessary

• Government and law enforcement if required by law or to protect rights and safety

• Business transfers if Alta Development Group, LLC is involved in a merger, acquisition, or asset sale

We do not sell your personal data.

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4) Cookies and similar technologies

We may use cookies, pixels, and similar tools to keep the site working, remember preferences, understand traffic, and measure marketing performance.

You can control cookies through your browser settings.

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5) Your Texas privacy rights

Where applicable under the Texas Data Privacy and Security Act, you may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of your personal data.

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Requests can be submitted to privacy@myaltahomes.com

We may need to verify your identity before responding.

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6) Marketing choices

You can opt out of marketing emails using the unsubscribe link in the message.
For SMS, reply STOP where supported.

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7) Children

Our Services are intended for adults and are not directed to children under 18.

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8) Security and retention

We use reasonable safeguards to protect personal data and retain it only as long as necessary for legitimate business and legal purposes.

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9) Texas only operations

Alta Development Group, LLC operates and markets homes only in Texas. Information is processed and stored in the United States.

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10) Changes to this policy

We may update this Policy from time to time. The effective date reflects the most recent update.

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11) Contact us

Privacy questions or requests: privacy@myaltahomes.com
You may also contact us through the Contact page on our website.